THE DESIGN STUDIO: Fashion Show Concepts
When planning to present a collection, it is important to consider everything that goes into planning a fashion show. You have to consider the best method of presenting those fabulous designs that you have been crafting. We are also going to be giving some tips on things to look out for when looking at a fashion show from say New York Fashion Week to determine their overall trends and the unifying themes (this kind of sounds like my high school literature class ... but it is incredibly interesting when looking at shows).
The most important element of a fashion show is the garments themselves. You cannot have a fashion show without the fashion. That is just an art show which is vastly different. Theoretically, most of the garments are designed prior to making the fashion show and the designers had an inspiration or theme for the collection (like Leather x Lace or Alexander Wang 2014 with the heat activated fashion). This is often outlined in a mood board (check out our post on that here).
This goes with the above mentioned theme that may have been discovered during the creation process. If a designer is inspired by a certain era of clothing, like the 20s (which we feel is going to make a huge comeback in 2020), then find elements that are related to that particular era. For example, if a fashion show is 20s themed, then do it up in gold with flare. I tend to draw a lot of inspiration from art and from nature, both of which can provide amazing themes for a fashion show. The most important thing is that is complements and unifies the designs of the clothing that is being presented. The clothing needs to be distinct, but there is also a requirement that the show has a cohesive theme.
There may also be structural features that accentuate the theme, such as Chanel's spaceship in 2016 and Chanel's Eiffel Tower at the most recent Haute Couture collection presentation. As a note, Chanel has some of the best themes around and they never cease to amaze.
As mentioned in a book review we did previously (here), Alexander McQueen was also known for fantastic sets that challenged the modern notion of fashion and threatened the establishment with their boldness and passion. Unlike most presentations, fashion shows are not intended to be academic in nature. They are experienced without the intent to instruct didactically.
Ultimately, when planning a fashion show, you need an overall theme that unifies the fashion and the experience. If you are making a fall collection, you can use the theme of fall and create variations to make it particular to the brand. You also do not have to adhere to the season that you are presenting in or for. You could use a color set, a specific place or an era in fashion. The choices are endless but the most important thing is that it fits the style of the designer.
Follow along on the blog in the coming weeks for more exciting announcements about a possible fashion show for Sophie the Blog and subscribe to our newsletter for behind the scenes and sneak peaks at our work!